Headquarters: Germany Hamburg
Tasks
- Develop and nurture strategic partnerships with influential Chinese brands in alignment with Pamela Reif's vision and values.
- Identify and negotiate collaboration opportunities that align with Pamela Reif's brand positioning and target audience in China.
- Leverage your network to secure brand sponsorships, endorsements, and co-marketing initiatives to drive brand awareness and engagement.
- Collaborate closely with Pamela Reif to ensure consistent brand messaging and integration of partnerships into her content strategy.
- Actively explore and capitalize on new trends and opportunities in the Chinese market to enhance brand exposure and reach.
- Manage and maintain relationships with key stakeholders, including brand partners and social media platforms, to maximize marketing potential.
- Monitor and analyze the performance of brand partnerships, providing insights and recommendations for optimization.
- Stay informed about industry developments, market trends, and competitor activities to identify new partnership possibilities.
Requirements
- Strong network and established relationships with Chinese brands and social media platforms, particularly within the fitness, lifestyle, and wellness sectors.
- Proven track record in successfully developing and executing brand partnerships in the Chinese market.
- In-depth knowledge of the Chinese social media landscape, including platforms such as Weibo, WeChat, Douyin (TikTok), and Xiaohongshu (RED).
- Excellent negotiation and communication skills, with the ability to build and maintain strong relationships with diverse stakeholders.
- Strategic mindset with a deep understanding of brand positioning, target audience, and market trends in China.
- Analytical skills to measure and evaluate the effectiveness of brand partnerships and provide data-driven insights for optimization.
- Flexibility and adaptability to navigate a fast-paced, ever-changing social media and marketing environment.
- Fluency in both Chinese and English, both written and spoken.
Benefits
- An urban, creative working environment in the center of Hamburg, directly at the Hamburger Meile (U3 Hamburger Straße)
- Many years of experience in the areas of management & social media
- A young, up-and-coming team that you will help shape from day one
We are looking forward to your application!
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